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One of the most effective humectants
Estimated — based on ingredient analysis. Scores refine as user reviews are added.
up & up Kids' Toothpaste is a decent moisturiser with an overall score of 6.0/9.8. it takes a straightforward approach to skincare. The formula leads with Glycerin — ingredients that support the skin barrier and moisture levels.
It performs well on low irritation risk (9.5). On the flip side, hydration could be stronger and active ingredient concentration is on the lighter side.
Great for
May not suit
Draws in moisture — #1 in the INCI list
7 ingredients — listed in INCI order (highest concentration first)
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© 2026 Gracie. All rights reserved. Data sourced from Open Beauty Facts (ODbL) and EU CosIng.