Skincare deserves better intel.
Our mission
Gracie exists because skincare shopping shouldn't require a chemistry degree. We take the full ingredient list of every product and translate it into clear, honest scores — so you can compare with confidence and find what actually works for your skin.
No sponsored rankings. No hidden affiliate bias. No scare tactics. Just the ingredients, decoded.
What we believe
Transparency over marketing
Every score, every weight, every data source is public. If we can't show our work, we don't publish it.
Education over fear
We flag ingredients that may matter for your skin type — we never call them 'toxic' or 'dangerous.' Context matters.
Free access for everyone
Skincare knowledge shouldn't be behind a paywall. Gracie is free to use and will stay that way.
Direct verdicts
We tell you which product wins and why. No hedging, no 'it depends on your preferences.' Real answers.
How it started
Gracie started from a simple frustration: comparing two moisturisers online meant reading through conflicting reviews, decoding marketing jargon, and still not knowing which one was actually better for your skin type.
We built the tool we wished existed — a comparison engine that analyses what's actually in the product and gives you a straight answer. Powered by open data, cosmetic science, and the belief that everyone deserves honest skincare intel.
Our data
Product data comes from Open Beauty Facts (ODbL license) — a community-maintained database of cosmetic products. Ingredient classifications are based on EU CosIng regulatory data and cosmetic science literature. All scoring algorithms are documented on our methodology page.
Get in touch
Found an error? Have a suggestion? Want to collaborate? We'd love to hear from you.
Email us at hello@glowgracie.com