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Sence Lip Balm Cocon… vs Tower 28 ShineOn Lip… — Which Is Better? | Gracie

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Sence Lip Balm Coconut vs Tower 28 ShineOn Lip Jelly

Sence Lip Balm Coconut scores 7.3/9.8 vs Tower 28 ShineOn Lip Jelly at 5.9/9.8. Sence Lip Balm Coconut wins for hydration.

Head to head

Sence

Lip Balm Coconut

lip-care

7.3

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Ingredients

Niacinamide
Retinol
Hyaluronic Acid
Salicylic Acid

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Honest skincare intel. No jargon, no gatekeeping — just the ingredients decoded.

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Tower 28

ShineOn Lip Jelly

lip-caremid-range

5.9

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Score comparison

Sence Lip Balm Coconut takes this one, winning 2 of 5 attributes.

Sence wins 2

Tied 2

Tower 28 wins 1

7.3Sence

+1.4vs

5.9Tower 28

Scores last verified: April 2026

Attribute battle

Hydration Efficacy

Sence WINS

8.6

3.6

Sence

Tower 28

Irritation Risk

TIE

9.5

Sence

Tower 28

Active Ingredient Strength

TIE

2.0

Sence

Tower 28

Ingredient Transparency

Sence WINS

7.5

6.0

Sence

Tower 28

Formulation Safety

Tower 28 WINS

8.0

9.0

Sence

Tower 28

Ingredient face-off

6% overlap

16Sence

1Shared

9Tower 28

Only in Sence Lip Balm Coconut

15 unique

Paraffinum Liquidum Petrolatum Ethylhexyl Palmitate Paraffin Ceresin Microcrystalline Wax Phenoxyethanol Caprylyl Glycol Parfum Cocos Nucifera Oil+5 more

Shared ingredients

1 in common

Tocopherol

Only in Tower 28 ShineOn Lip Jelly

8 unique

Hydrogenated Polyisobutene Octyldodecanol Polybutene Simmondsia Chinensis (Jojoba) Seed Oil Squalane Helianthus Annuus (Sunflower) Seed Oil Oryza Sativa (Rice) Bran Wax Flavor/Aroma

Why Sence Lip Balm Coconut comes out ahead

Where Sence Lip Balm Coconut really shines is hydration efficacy, scoring 8.6 compared to Tower 28 ShineOn Lip Jelly's 3.6. With Petrolatum, Ceresin, and Microcrystalline Wax in its top ingredients, Sence Lip Balm Coconut delivers stronger moisture-binding capability.

Ingredient Transparency is another area of separation. Sence Lip Balm Coconut scores 7.5 here versus 6.0 for Tower 28 ShineOn Lip Jelly. That difference comes down to how each formula is built — the ingredient list tells the story.

Sence Lip Balm Coconut brings Tocopheryl Acetate and Tocopherol as actives, while tower 28 ShineOn Lip Jelly relies on Tocopherol. Both approaches have merit, but the positioning and supporting ingredients make the difference.

Best for your skin type

Sence Lip Balm Coconut is better if you have

Sensitive skin — the low-irritation formula keeps things gentle
Dry or dehydrated skin that craves moisture
Anyone who prefers clean, well-vetted formulations

Tower 28 ShineOn Lip Jelly is better if you have

Sensitive skin — the low-irritation formula keeps things gentle
Anyone who prefers clean, well-vetted formulations

Value comparison

Tower 28 ShineOn Lip Jelly comes in at mid-range pricing with a 5.9 score, which is reasonable for what you get.

Our verdict

✶ Our verdict

+1.4 lead

Sence Lip Balm Coconut wins this comparison with a meaningfully stronger ingredient profile and overall score.

7.3Sence

✶

5.9Tower 28

Frequently asked questions

Which is better: Sence Lip Balm Coconut or Tower 28 ShineOn Lip Jelly?

Based on ingredient analysis, Sence Lip Balm Coconut scores higher overall. See the full score breakdown above for details on each attribute.

Do Sence Lip Balm Coconut and Tower 28 ShineOn Lip Jelly share ingredients?

Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.

What's the main difference between Sence Lip Balm Coconut and Tower 28 ShineOn Lip Jelly?

The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.

Full analysis: Sence Lip Balm Coconut→Full analysis: Tower 28 ShineOn Lip Jelly→

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