✶

It Cosmetics Confide… vs Maybelline Fit Me 12… — Which Is Better? | Gracie

Products
Ingredients
Brands
K-Beauty
How We Score

Gracie
/Compare
/It Cosmetics Confidence In A Cream Anti-Aging Moisturizer
/vs
/Maybelline Fit Me 120 classic ivory20

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer vs Maybelline Fit Me 120 classic ivory20

Head to head

It Cosmetics

Confidence In A Cream Anti-Aging Moisturizer

moisturiser

9.2

Buy at Amazon

Compare

Best Moisturisers
Best Serums
Best Cleansers
Best SPF

Ingredients

Niacinamide
Retinol
Hyaluronic Acid
Salicylic Acid

K-Beauty

K-Beauty Hub
K-Beauty Moisturisers
K-Beauty Serums
K-Beauty Sunscreens

About

Methodology
About Us
All Brands
All Products

Gracie

Honest skincare intel. No jargon, no gatekeeping — just the ingredients decoded.

Maybelline

Fit Me 120 classic ivory20

moisturiser

5.6

Buy at Amazon

Score comparison

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer takes this one, winning 3 of 5 attributes.

It Cosmetics wins 3

Tied 2

9.0

It Cosmetics

Maybelline

Ingredient face-off

1% overlap

100It Cosmetics

1Shared

20Maybelline

Only in It Cosmetics Confidence In A Cream Anti-Aging Moisturizer

99 unique

Aqua (Water, Eau)Butylene Glycol Cyclopentasiloxane Glycerin Butylene Glycol Dicaprylate / Dicaprate Ethylhexyl Isononanoate Hydrogenated Polyisobutene Caprylic / Capric / Myristic / Stearic Triglyceride Glyceryl Stearate Peg - 100 Stearate+89 more

Shared ingredients

1 in common

Phenoxyethanol

Only in Maybelline Fit Me 120 classic ivory20

19 unique

Aqua / Water / Eau Cyclohexasiloxane Nylon-12 Isododecane Alcohol Denat Peg-10 Dimethicone Cetyl Peg/Ppg-10/1 Dimethicone Peg-20 Polyglyceryl-4 Isostearate Disteardimonium Hectorite+9 more

Why It Cosmetics Confidence In A Cream Anti-Aging Moisturizer comes out ahead

Where It Cosmetics Confidence In A Cream Anti-Aging Moisturizer really shines is hydration efficacy, scoring 9.8 compared to Maybelline Fit Me 120 classic ivory20's 2.4. With Butylene Glycol, Glycerin, and Butylene Glycol Dicaprylate / Dicaprate in its top ingredients, It Cosmetics Confidence In A Cream Anti-Aging Moisturizer delivers stronger moisture-binding capability.

Active Ingredient Strength is another area of separation. It Cosmetics Confidence In A Cream Anti-Aging Moisturizer scores 8.8 here versus 2.0 for Maybelline Fit Me 120 classic ivory20. That difference comes down to how each formula is built — the ingredient list tells the story.

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer brings Portulaca Oleracea Extract, Niacinamide, and Camellia Sinensis Leaf Extract as actives, while maybelline Fit Me 120 classic ivory20 relies on Tocopherol. Both approaches have merit, but the positioning and supporting ingredients make the difference.

Best for your skin type

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer is better if you have

Sensitive skin — the low-irritation formula keeps things gentle
Dry or dehydrated skin that craves moisture, thanks to Butylene Glycol
Targeting specific concerns like aging or uneven tone — Portulaca Oleracea Extract does the heavy lifting

Maybelline Fit Me 120 classic ivory20 is better if you have

Sensitive skin — the low-irritation formula keeps things gentle
Anyone who prefers clean, well-vetted formulations

Our verdict

✶ Our verdict

+3.6 lead

It Cosmetics Confidence In A Cream Anti-Aging Moisturizer wins this comparison with a meaningfully stronger ingredient profile and overall score.

9.2It Cosmetics

5.6Maybelline

Frequently asked questions

Which is better: It Cosmetics Confidence In A Cream Anti-Aging Moisturizer or Maybelline Fit Me 120 classic ivory20?

Based on ingredient analysis, It Cosmetics Confidence In A Cream Anti-Aging Moisturizer scores higher overall. See the full score breakdown above for details on each attribute.

Do It Cosmetics Confidence In A Cream Anti-Aging Moisturizer and Maybelline Fit Me 120 classic ivory20 share ingredients?

Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.

What's the main difference between It Cosmetics Confidence In A Cream Anti-Aging Moisturizer and Maybelline Fit Me 120 classic ivory20?

The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.

Full analysis: It Cosmetics Confidence In A Cream Anti-Aging Moisturizer→Full analysis: Maybelline Fit Me 120 classic ivory20→

We may earn a commission from purchases made through our links, at no extra cost to you. This helps us keep Gracie free and independent.

Some links on this site are affiliate links. We may earn a commission from purchases made through our links, at no extra cost to you. This helps us keep Gracie free and independent.