
Curls
This IS it Curls scores 6.5/9.8 overall. It ranks highest in low irritation risk (9.5) and ingredient transparency (8.8).
✶ Hero ingredients
Fatty alcohol blend — emollient and emulsifier
Silicone that smooths and protects
Plant-derived oil
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This IS it Curls scores 6.5/9.8 overall. It ranks highest in low irritation risk (9.5) and ingredient transparency (8.8).
Fatty alcohol blend — emollient and emulsifier
Silicone that smooths and protects
Plant-derived oil
Estimated — based on ingredient analysis. Scores refine as user reviews are added.
Scores last verified: April 2026
This IS it Curls is a solid moisturiser with an overall score of 6.5/9.8. it delivers a well-rounded formulation that balances efficacy with gentleness. The formula leads with Cetearyl Alcohol, Dimethicone, Linum Usitatissimum Seed Oil — ingredients that support the skin barrier and moisture levels.
It performs well on low irritation risk (9.5). On the flip side, hydration could be stronger and active ingredient concentration is on the lighter side.
Great for
May not suit
Softens and smooths — #2 in the INCI list
Softens and smooths — #3 in the INCI list
Softens and smooths — #7 in the INCI list
Works on your skin — #10 in the INCI list
Softens and smooths — #12 in the INCI list
26 ingredients — listed in INCI order (highest concentration first)
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© 2026 Gracie. All rights reserved. Data sourced from Open Beauty Facts (ODbL) and EU CosIng.