Curls

Name: This IS it Curls
Brand: This IS it

moisturiser

Overall score6.5

This IS it Curls scores 6.5/9.8 overall. It ranks highest in low irritation risk (9.5) and ingredient transparency (8.8).

✶ Hero ingredients

#2Cetearyl Alcohol

Fatty alcohol blend — emollient and emulsifier

#3Dimethicone

Silicone that smooths and protects

#7Linum Usitatissimum Seed Oil

Plant-derived oil

Score breakdown

Overall

6.5

Hydration Efficacy4.6

Irritation Risk9.5

Active Ingredient Strength2.0

Ingredient Transparency8.8

Formulation Safety8.0

Estimated — based on ingredient analysis. Scores refine as user reviews are added.

Scores last verified: April 2026

What makes This IS it Curls stand out

This IS it Curls is a solid moisturiser with an overall score of 6.5/9.8. it delivers a well-rounded formulation that balances efficacy with gentleness. The formula leads with Cetearyl Alcohol, Dimethicone, Linum Usitatissimum Seed Oil — ingredients that support the skin barrier and moisture levels.

It performs well on low irritation risk (9.5). On the flip side, hydration could be stronger and active ingredient concentration is on the lighter side.

Is this right for you?

Great for

✓Sensitive skin — low irritation risk with a gentle formulation
✓Safety-conscious shoppers — clean formulation with minimal flags
✓Ingredient-aware buyers — transparent, well-documented formula

May not suit

⚠Very dry skin types looking for heavy-duty moisture
⚠Those seeking potent actives — this leans more maintenance than treatment

Key ingredients

✶
Cetearyl Alcohol
Softens and smooths — #2 in the INCI list
✶
Dimethicone
Softens and smooths — #3 in the INCI list
✶
Linum Usitatissimum Seed Oil
Softens and smooths — #7 in the INCI list
✶
Rosmarinus Officinalis Leaf Extract
Works on your skin — #10 in the INCI list
✶
Phenyl Trimethicone
Softens and smooths — #12 in the INCI list

Full ingredient list

26 ingredients — listed in INCI order (highest concentration first)

Compare with similar products

Ingredient breakdown

Other ingredient7
Added scent7
Softens and smooths5
Keeps the product fresh5
Works on your skin1
Formula balancers1

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